HBS-Insights Worth Sharing

When It’s Smart to Copy Your Competitor’s Brand Promise. Case Study: Abstract: Marketers know they should keep their messages simple if they want to cut through the noise and reach customers. The key question is then: Of your product’s attributes, which one should you focus on? New research of ours suggests that companies may want […]

When we are not successful while others are

Not the wide of knowledge I was most knowledgeable when I was in high school. At that time I know how to calculation formulas composted of wired signs and find out the length a line between several squares, triangular, rectangular and Cylinder and etc; I know how to explain weather conditions, geographical composition and anthropology; […]