Data won’t lie.
To me, scientific method is series of steps to help us learn.
Test hypothesis through experiments
Analyze and report findings
I cannot think any process among the list can be proceeded successfully without taking efficient and effective data into consideration.
While talking about idea exchanging and expressing, taking executive action, data presentation can be very convincing as well. It’s like one of the best way to prove that company market share has great space to increase is to show clearly the size of the market share and the current market share of the company.
According to eMarketer:
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