Native advertising is a form of advertising that matches the form and function of the platform on which it appears. I personally respect it just as I respect those people who do ad Romans do when they are Roma.
In advertisements’ perspective, every advertisement wants to be seen. Why an advertisement on a magazine cannot looks like an article if its purpose is just to be read by readers and its strategy is presenting in a form that reader interested.
In magazines’ standpoint, they delivery information and points of views. If a brand did its research and the magazines agree to delivery the research result, there should not be an issue to magazine. Besides, advertisement pay magazines to promote their brands, it should be the magazines’ duty to find a efficient way to reach the purpose.
Not only magazines, in TV shows, films, native advertisement is ubiquitous. People hold on different opinions to these camouflage way of advertising and that’s also one of reasons why its getting popular.
TMB Panyee FC short film
See if you familiar with any of the advertisement in these movie scenes