HBS-Insights Worth Sharing

When It’s Smart to Copy Your Competitor’s Brand Promise. Case Study: Abstract: Marketers know they should keep their messages simple if they want to cut through the noise and reach customers. The key question is then: Of your product’s attributes, which one should you focus on? New research of ours suggests that companies may want […]

Stay on-the-go phone charging experience at events & conferences

At a time when people constantly feel the need to be plugged into the digital realm—and to replug and recharge whenever necessary—cell phone charging stations have become a popular addition to events. However, people either have security but on the sacrifice of mobility, or have both security, mobility but loss cost-effectivity. I have seen phone-charging […]